"Hello, I'm Philipp - owner & founder of the DIRTS brand. Let me briefly introduce us at this point:"
"We are DIRTS - an up-and-coming fashion label from Aschaffenburg. We have our origins in textile merchandising and so-called individual order production for companies, clubs and other labels. Together with my two co-owners Jason and Mike, we had the spontaneous idea in 2014 , to create a slightly different fan shirt for the Soccer World Cup in Brazil. Our aim was to design a fashionable and high-quality shirt for the fans that everyone would remember for a long time. “LET BE WORLD CHAMPION AGAIN” was the right one Say that and the rest was a unique success story. Oh and by the way: Mike and Jason are Swiss. So they actually had relatively little to do with the World Cup title. But whatever - after the World Cup, countless orders from clubs followed the Bundesliga for merch collections and we founded our GmbH from one day to the next.
After two successful years in the merch sector, we realized that this business model didn't really make us happy. We wanted to realize ourselves: with fashion that we wear ourselves and pay particular attention to more sustainability. And so our DIRTS brand was born in Berlin at the end of 2015. At that time I was still working as a handball professional in the capital and had rented a small office in Schöneberg. By the way, I came up with the name DIRTS during a night of drinking. So at least these 5 letters were on my scratch pad when I woke up the next morning.
At the end of 2016 I ended my handball career in Berlin and went back home to Aschaffenburg. There my friend and photographer Harald Hufgard offered me a large office and storage space to sublet. Established there, things steadily went uphill from now on and our collections grew from year to year. A subtenant became a main tenant and a one man show became a small company with employees.
Today we can call ourselves an established fashion label and are happy to have customers all over Germany and Europe. I also have a good feeling that there is still a lot to come. The curiosity, the motivation and the desire to create are still great. I am happy about everyone who accompanies us on our journey. There's still a lot to do, but it's going to be really good! "