There you sit at your desk on a dreary November night and think to yourself: "Road2Rio isn't bad. But it needs something else. Something with a saying..."
So put your pen in your hand, put on the World Cup hits, have a beer and let your thoughts flow. A few hours later something comes out that you are initially very skeptical about and are not entirely sure whether it is suitable as a T-shirt design. But sometimes you shouldn't think about something for too long - just do it. When 8 months later Germany is in the semi-finals against Brazil and you see complete strangers walking around on the street with your shirt on, then the idea couldn't have been that bad after all...
LET’S BE WORLD CHAMPION AGAIN!
