"We set out to unite people with diverse skills who, as a team, produce fair and durable fashion while making a positive contribution to the environment and social community."
THE TEAM
THE STORY
"Together with my two co-owners, Jason and Mike, we had the spontaneous idea to create a slightly different fan shirt for the 2014 FIFA World Cup in Brazil. Our goal was to design a fashionable, high-quality shirt that everyone would remember for a long time. "LET'S BE WORLD CHAMPIONS AGAIN" was the fitting slogan, and the rest was a unique success story. Oh, and by the way: Mike and Jason are Swiss. So they had relatively little to do with the World Cup title. But anyway - following the FIFA World Cup, countless orders from Bundesliga clubs for merchandise collections followed, and we founded our GmbH overnight. After two successful years in the merch sector, however, we realized that this business model wasn't really making us happy. We wanted to realize our own potential: with fashion that we also wear ourselves, while paying special attention to environmentally conscious production. And so, at the end of 2015, our brand DIRTS was born in Berlin. At the time, I was still a handball professional in the I was working in the capital and had rented a small office in Schöneberg. Incidentally, I came up with the name DIRTS during a night of heavy drinking. At least, those five letters were on my scrapbook when I woke up the next morning. At the end of 2016, I ended my handball career in Berlin and returned home to Aschaffenburg. There, my friend and photographer Harald Hufgard offered me a large office and warehouse space to sublet. Once settled in, things went steadily uphill from then on, and our collections grew year after year. Subtenant became main tenant, and a one-man show became a company with employees. Today, we can call ourselves an established fashion label and enjoy customers throughout Germany and Europe. We're optimistic that there's more to come. The curiosity, motivation, and desire to create is incredibly high. I'm happy about everyone who joins us on our journey. There's still a lot to do, but it's going to be really good!"
Philip
We're not perfect. We're never completely satisfied. But we love what we do and we're getting better every day.